Sample SWOT analysis Essay Example for Free

Sample prink analysis EssaySWOT analysis shows strengths, weaknesses, opportunities and threats. This sample SWOT analysis for David Jones can provide a competitive advantage.StrengthsReal Estate is A Strength of David Jones(Has over 200 retail stores in France and Luxembourg)- David JonesUnique Products David JonesBrand Name David Jones(since 1838 )Domestic MarketStore locations as Low risk and mellow value locationsWeaknesses-competitive market (Mayer .Woolworths. Coles Group .Wesfarmers)-investments in research and development bound global penetrationOpportunities-income level is at a constant increase-venture capital-new products and services-new acquisitions-growing trainThreats-global economy-tax changes-unexpected problems-growing competition and lower profitabilitySWOT AnalysisStrength1.Strong domestic presence in Australian market in fashion, electricity and food products2. Variety of products offered3.Store locations as Low risk and high value locations4. Has over 20 0 retail stores in France and LuxembourgWeakness1. Due to many options available, differentiate switch is high and low brand loyalty2. Limited global penetrationOpportunity1. come in into pharmaceutical business2. Leveraging on brand name David Jones to enter into other product song extensionThreats1.Increasing domestic competition as new brands coming constantly2. High brand switching by customers means limited brand loyalty